why


H.E.A.R.T. +
Heart Tools +
Hyperspace +
Insight +
Investment in People +
Breadth and depth of resource +
Production +
i-catch +
PSI +
Posterscope Worldwide Network +
+

H.E.A.R.T. +

Heart Tools +

Hyperspace +

Insight +

Investment in People +

Breadth and depth of resource +

Production +

i-catch +

PSI +

Posterscope Worldwide Network +


The way we work We are client focused in everything we do. Our working framework is called ‘H.E.A.R.T.’ which has 5 parts. Hear, Enquire, Activate, Report and Track. Every step of the process is client focused, which means that we identify your objectives and never lose sight of them throughout the working process making us fully accountable.
A suite of Planning and Buying tools and databases we call Heart Tools To be fully accountable to our clients, Heartland are committed to developing tools that show the value we are delivering, from benchmarking price to site selection and evaluation.
Added value beyond conventional outdoor Our Hyperspace divisions based in Beijing and Guangzhou create new ways to amplify traditional media plans, but also track new technology and digital developments to create bespoke solutions that inspire and engage consumers.
Research and understanding As part of the Posterscope Worldwide Network, we draw on research both locally and internationally to deliver insight and understanding of how outdoor works most effectively. Visit us again in Q2 to learn more about our most recent and groundbreaking research work.
Investment in People We hire the most experienced and professional staff and we also believe in training across all parts of the business. We have a training and loyalty scheme called ‘Compass’ which guides and mentors our staff through their career at Heartland across all aspects of the business. We believe that maximising the potential of all staff will bring benefits not only to them and Heartland, but also to our customers through improved performance.
Breadth and depth of resource We cover the largest geographical area of all outdoor specialists and can draw on strong local knowledge and close working relationships with local vendors from over 100 people in 8 offices. We believe this scale gives clients a better insight and understanding not just in the major cities but also the Tier 5 and 6 cities where business and outdoor opportunities are expanding rapidly.
Production Over the last 9 years we have built up a portfolio of reputable and experienced printers with specific knowledge of printing OOH formats through our production departments based in Beijing, Shanghai and Guangzhou. Through these departments we can offer our clients competitive quotes due to our scale, and also timely, high quality production as well as close contacts with suppliers of new materials and innovative production.
i-catch monitoring service We understand the challenges of tracking posting and maintenance in a large, fragmented market like China. In order to be fully accountable to our clients and maintain the highest possible standards of presentation, we have created i-catch, a network of nearly 50 people, ready to inspect over 60 markets, providing photos, analysis and on the ground feedback.
PSI Global brands want to talk to an increasingly difficult to reach audience of international opinion formers and decision makers. PSI have developed a database of over 30,000 sites around the world, linked to a 3D mapping system offering Posterscope's clients unparalleled understanding of this important environment.
Part of the Posterscope Worldwide Network The network is built on sharing knowledge, best practice and innovation, to give our clients the best market knowledge and the latest thinking for a real market advantage. Posterscope Worldwide is the leading OOH communications agency network.

The way we work

We are client focused in everything we do. Our working framework is called ‘H.E.A.R.T.’ which has 5 parts. Hear, Enquire, Activate, Report and Track. Every step of the process is client focused, which means that we identify your objectives and never lose sight of them throughout the working process making us fully accountable.

A suite of Planning and Buying tools and databases we call Heart Tools

To be fully accountable to our clients, Heartland are committed to developing tools that show the value we are delivering, from benchmarking price to site selection and evaluation.

Added value beyond conventional outdoor

Our Hyperspace divisions based in Beijing and Guangzhou create new ways to amplify traditional media plans, but also track new technology and digital developments to create bespoke solutions that inspire and engage consumers.

Research and understanding

As part of the Posterscope Worldwide Network, we draw on research both locally and internationally to deliver insight and understanding of how outdoor works most effectively. Visit us again in Q2 to learn more about our most recent and groundbreaking research work.

Investment in People

We hire the most experienced and professional staff and we also believe in training across all parts of the business. We have a training and loyalty scheme called ‘Compass’ which guides and mentors our staff through their career at Heartland across all aspects of the business. We believe that maximising the potential of all staff will bring benefits not only to them and Heartland, but also to our customers through improved performance.

Breadth and depth of resource

We cover the largest geographical area of all outdoor specialists and can draw on strong local knowledge and close working relationships with local vendors from over 100 people in 8 offices. We believe this scale gives clients a better insight and understanding not just in the major cities but also the Tier 5 and 6 cities where business and outdoor opportunities are expanding rapidly.

Production

Over the last 9 years we have built up a portfolio of reputable and experienced printers with specific knowledge of printing OOH formats through our production departments based in Beijing, Shanghai and Guangzhou. Through these departments we can offer our clients competitive quotes due to our scale, and also timely, high quality production as well as close contacts with suppliers of new materials and innovative production.

i-catch monitoring service

We understand the challenges of tracking posting and maintenance in a large, fragmented market like China. In order to be fully accountable to our clients and maintain the highest possible standards of presentation, we have created i-catch, a network of nearly 50 people, ready to inspect over 60 markets, providing photos, analysis and on the ground feedback.

PSI

Global brands want to talk to an increasingly difficult to reach audience of international opinion formers and decision makers. PSI have developed a database of over 30,000 sites around the world, linked to a 3D mapping system offering Posterscope's clients unparalleled understanding of this important environment.

Part of the Posterscope Worldwide Network

The network is built on sharing knowledge, best practice and innovation, to give our clients the best market knowledge and the latest thinking for a real market advantage. Posterscope Worldwide is the leading OOH communications agency network.