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Heartland was set up by Jay Lin in 2000 with a clear commitment to provide clients with accountable and innovative campaigns, delivered by people who are highly knowledgeable, and passionate about the Out Of Home business. Heartland plans and buys Out Of Home (OOH) campaigns in over 200 cities, employs over 100 people full time (45 monitors part time) has 8 fully staffed offices with 3 regional hubs in Shanghai, Beijing and Guangzhou. We believe this scale provides our clients with a better insight and understanding, not just in the major cities but also lower tier cities where business and OOH opportunities are expanding rapidly but where knowledge and accountability can be difficult to gain without this experience. Heartland recently became part of the Posterscope Worldwide Network, which is the OOH division of Aegis Group plc headquartered in the UK, and listed on the London Stock Exchange. Posterscope Worldwide has over 600 people working in 40 main offices in 21 countries, with billings of over $2 billion. The Posterscope Worldwide Network isn’t just a collection of companies sharing a logo, but a real network built on sharing knowledge, best practice and innovation, to give our clients the best market knowledge there is.
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